Check Your Own AI Visibility
Before you fix your visibility, you need to know where you stand. Here's how to test your business by hand across the major AI assistants — in about 15 minutes, for free.
Why This Matters
More and more people ask AI assistants for recommendations instead of searching the traditional way. If AI can't find you, those customers go to your competitors — and you never even know it happened.
The good news: you can test this yourself right now. Follow the steps below to see exactly what AI says about your business.
The Platforms to Test
ChatGPT
OpenAI’s assistant has the largest user base. Ask it for the best business in your category and city, then see whether you are named.
Claude
Anthropic’s assistant excels at detailed reasoning. Ask a natural, conversational question the way a real customer would.
Perplexity
Perplexity focuses on citations and live sources. Watch which businesses it links to and whether yours appears among them.
Gemini
Google’s assistant integrates with Google services. Try the same prompts here to compare results across ecosystems.
How to Test It Yourself
Write down the questions a real customer would ask
Think like your customer, not like a marketer. Instead of your business name, use category + location prompts such as "best Italian restaurant in downtown Seattle" or "where can I get a great manicure near me?" These are the questions people actually type into AI assistants.
Ask each AI platform the same questions
Run your prompts through ChatGPT, Claude, Perplexity, and Gemini. Use the same wording on each so you can compare fairly. Try a few variations — different phrasings, with and without your city, and with the specific service you offer.
Watch for whether your business is named
Read the answer carefully. Does the AI mention your business by name? Does it list competitors but skip you? If your competitors show up and you do not, that is the gap you need to close — and each customer who never sees your name is one you may never know you lost.
Check the details the AI gets right (or wrong)
When AI does mention you, is the information accurate? Wrong hours, an old address, missing services, or an outdated description all signal that AI lacks the structured data it needs to recommend you confidently.
Note where you are strong and where you are invisible
Keep a simple tally: which platforms found you, which did not, and what was inaccurate. This is your baseline. Ranking #1 on Google does not mean AI will recommend you — AI platforms use different discovery signals that prioritize structured data and real-time availability.
What to Look For
Your business is named directly when someone asks for your category and location.
The AI describes your services, hours, and location accurately.
You appear alongside — or ahead of — your local competitors.
The AI lists competitors but never mentions you.
The AI gets basic facts wrong: outdated hours, wrong address, missing services.
The AI says it has no information about your business at all.